The 1st Worcation Forum for Revitalizing Local Areas in Kushiro

Worcation Forum in Kushiro to Revitalize the Region

-What is regional revitalization through worcation? 2 hours to talk about the charm of Kushiro

[Event details]

Date and time: Saturday, January 30, 2021 13: 30-15: 30 (held online)

Organizer: Japan Worcation Association

Co-sponsored by: Kushiro City

Sponsored by: Worcation Local Government Council, Kushiro Tourism Convention Association, Kushiro IT Cluster Promotion Association, Kushiro Regional Business Location Promotion Council, NPO Akan Tourism Association Town Development Promotion Machine Organization, Akanko Onsen Ryokan Association (many pending groups) )

Cooperation: Nomura Research Institute, S.T. Corporation, Joyzo Co., Ltd., Utsukushiro Co., Ltd.

Participation fee: Free (Zoom URL will be sent to participants at a later date)

Application site : https://kushiro-workcation-forum.peatix.com/

[Contents of the day]

～ Introduction (13: 30 ～ 13: 50) ～

Organizer greetings

・ Shintaro Irie, Representative Director, Japan Worcation Association

Co-sponsor greetings

・ Mr. Hiroya Ebina, Mayor of Kushiro

・ Introduction of the charm of Kushiro City from Kushiro City

～ Part 1 Keynote Speech (13: 50-14: 30) ～

Progress: Shintaro Irie, Representative Director, Japan Worcation Association

Lecture (1): "Seven Worcation Methods" to Make Worcation Successful

<Speaker> Mr. Mikiichi Suzuki, Specially Appointed Professor, Institute of Social Infrastructure, Shinshu University

Lecture (2): "Reverse attendance change to energize Kushiro"

<Speaker> Mr. Tomoo Matsuda, Senior Researcher, Mitsubishi Research Institute

Lecture ③: Example of Worcation for Utilizing Local Resources in Kushiro "The Power of Kushiro Abies Sachalinensis Clear Forest Project"

<Speaker> Mr. Sorin Okuhira, General Manager, Clear Forest Business Division, S.T. Corporation

Special Lecture: "Value co-creation type worcation such as productivity, BCP, SDGs, and healthy management" utilizing the corporate version of hometown tax payment

<Speaker> Mr. Shigeki Otomo, Senior Researcher, Nomura Research Institute

-Part 2 Panel discussion (14: 30-15: 30) that enthusiastically talks about the charm of Kushiro-

<Speakers>

・ Joyzo Co., Ltd. COO, Representative of Hokkaido Design Code GK Kotoe Shinomiya

・ Mikiichi Suzuki, Specially Appointed Professor, Institute of Social Infrastructure, Shinshu University

・ Utsukushiro Co., Ltd. President and CEO Seimi Aiza

・ Koke Cocco Owner Chihiro Nazuka

・ Kushiro City Hall (under adjustment by staff)

Facilitator: Adviser of Japan Worcation Association Yuen Moriyama

[Introduction of speakers]

● Mr. Mikiichi Suzuki, Specially Appointed Professor, Institute of Social Infrastructure, Shinshu University

After working as an assistant to the head office sales at Yomiuri Advertising Co., Ltd. and a director at Estee Co., Ltd., he is currently a specially appointed professor at the Institute of Social Infrastructure, Shinshu University (Wellness Lifestyle Studies), and a special advisor to the Japan Work Association. , Representative Director of Karuizawa Social Design Institute, Vice Chairman of Karuizawa Japan-France Association, Vice Chairman of Karuizawa Resort Telework Association, Policy Advisor of Komori City, Nagano Prefecture (Wellness Rice Style Field), Chairman of Karuizawa Shirakaba Association. Taittinger, Champagne Chevalier, French Cheese Appraisal Knights Association Chevalier. 22 years of living in 2 bases in Karuizawa, Tokyo, 22 years of teleworking at Karuizawa Resort. Completed the master's program at the Graduate School of Business Design, Rikkyo University (Master of Business Administration), and obtained credits for the doctoral program.

● Mr. Tomoo Matsuda, Senior Researcher, Mitsubishi Research Institute

Senior Researcher, Mitsubishi Research Institute Visiting Professor, Kochi University Born in Tokyo in 1966 Graduated from the Department of Political Science, Faculty of Law, Keio University Specializes in regional revitalization, active senior theory Since 2017, advocated the concept of reverse attendance change, and serves as a public-private advisor Leader of. [Member] Cabinet Secretariat Aging Society Forum Planning Committee, Cabinet Secretariat All Generations Active Town Development Study Group Deputy Chairman, Kochi Prefecture Migration Promotion Council Member, Nagasaki Prefecture Iki City Policy Advisor [Book] "A bright reverse attendance change will change Japan" " A book that understands the Japanese version of CCRC "

● Mr. Sorin Okuhira, General Manager, Clear Forest Division, S.T. Corporation

Joined S.T. in 2002. After engaging in VoIP and intra-development in the IT department, he was involved in medium-term management planning in the Corporate Planning Department. In charge of "electronic air freshener" in the product development group since 2011. At the time of the Great East Japan Earthquake, he led the development project of the world's first home radiation measuring instrument "Air Counter". Currently, using Hokkaido Abies sachalinensis, which has an excellent air purification effect, we are promoting a "Clear Forest Project" in Kushiro City that makes the most of "forest air" in our daily lives.

● Mr. Shigeki Otomo, Senior Researcher, Nomura Research Institute

Senior Researcher, Future Emergence Center, Nomura Research Institute (Public-Private Exchange from Ministry of Finance), Co-Representative of CePiC Mentor (SDGs Innovation HUB, Next 10,000 Years Club projects) Owari Nagoya Student. MBA / Bachelor of Economics from Cornell University. After working at the Ministry of Finance / Finance, the Bureau of Accounting, Main Tax, Finance and International Affairs, the Embassy of Italy and Rome, and the Deputy Secretary of the Cabinet Secretariat, he was a visiting researcher at the Royal Institute of International Affairs (Chatham House), the Ministry of the Environment at G7, and the finance at G20. Seconded to the agency. He has been in his current position since August 2019. His major works include "The Essence of SDGs-Pursuit of Sustainability by Entrepreneurs and Finance" (Chuokeizai-sha) and "From Chatham House to the World" (Kinzai).

● Joyzo Co., Ltd. Director COO / GK Hokkaido Design Code Representative Kotoe Shinomiya

Born in Kushiro, Hokkaido. Mother of three children. He lives in two bases, Tokyo and Kushiro. In Tokyo, he was active as a system engineer, served as COO of Joyzo Co., Ltd., and introduced a worcation allowance system in-house. Worcation facilities have also been opened in Kushiro City and Nagaoka City (Niigata Prefecture). Furthermore, in local Kushiro, he became the first organizer of the "Regional Cloud Exchange Meeting", which is a business of Cybozu, Inc., and started a limited liability company, Hokkaido Design Code, locally.

● Utsukushiro Co., Ltd. President and CEO Seimi Aiza

Born in the Kushiro Promotion Bureau, Hokkaido. A single mother with three children. Established Utsukushiro Co., Ltd. in May 2016 to support women's entrepreneurship from their own experiences. Established a coworking & share office "Kushiro Fiss" in Kushiro City as a place to practice before starting a business. Currently, as one of Kushiro City's teleworking and worcation bases, and as an entrepreneur support base regardless of gender, it is a place where business is born from interaction between users.

● Koke Cocco Owner Chihiro Nazuka

Born in Kushiro City. Completed the master's program at Future University-Hakodate Graduate School. In 2014, he established the civic group Kusuro with his friends from high school. After retiring from Fujitsu Limited in 2016 and making a U-turn, he opened "Guesthouse Koke Cocco" while working as a freelance designer. A member of Dot Doto, a general incorporated association that supports creative activities in the Hokkaido area, which was established in 2019.

[Please join us if you like this]

・ Those who are interested in worcation as a business operator

・ Those who are interested in the effects, future potential, and initiatives of the wormcation business

・ Those who are interested in worcation and solving regional issues that general companies work on

・ Those who are interested in long-term stay in Kushiro, charm, climate, etc.

・ Corporate personnel manager / manager, business development manager / manager

・ Those who are considering and promoting the institutionalization of new normal working styles in companies

・ Those who are practicing and considering working styles that are one step ahead using telework and wormcation

Worcation is a way to improve your productivity, mental health, and better work and lifestyle by working in extraordinary lands. Originally coined from work and vacation, there are initiatives in each region that are not necessarily limited to vacation, depending on the actual situation in Japan.

Since its establishment in July 2020, the Japan Worcation Association has been engaged in activities aimed at popularizing wormcation, commercializing it, and revitalizing the local economy. And this time, we will hold "Worcation Forum in Kushiro to Revitalize the Region" jointly with Kushiro City.

What is a wormcation forum that energizes the region? ]

This is a forum event that will be held by the Japan Worcation Association from 2021 to consider wormcation and regional revitalization. Each time, the event is jointly held in collaboration with each local government, and the speakers go to the area to experience the local wormcation before taking the stage. In addition, the discussion will be an event where worcation experts will discuss with local businesses and teleworkers, and will enthusiastically discuss the local worcation and its future.

[This time, all speakers will be online because it is expected that an emergency declaration will be issued in the Kanto area (Tokyo, Saitama, Chiba, Kanagawa)]

What is Kushiro City? ]

https://youtu.be/CNeakmoER7Q

Kushiro City is a central city in the eastern part of Hokkaido, where you can feel the magnificent nature close to you, including the two national parks "Kushiro Marsh" and "Akan Mashu". Long-term stays for the purpose of summer heat and spring dusting are also very popular.

Kushiro City aims to revitalize the region by increasing the exchange population and related population from the perspective of "wortcation", and by attracting business matching and satellite offices, by taking advantage of the abundant tourism resources unique to the region and the advantages of the location and environment. I am.

[Contact]

Japan Worcation Association (Kyoto City)

info@workcation.or.jp (Responsible: Nakano, Furuchi)

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Work Style / Career Worcation Work-Life Balance Regional Revitalization