[July 15, 2021] “New Public with PR” ~Policy Formation in the Digital Age~

ANR & CePiC NTMprojects present Thursday Gathering

New Public Relations Created by PR (Public Relations) - Policy Formation for Digital Society

-Public PR (SDG17) 2021.7.15-

■ Date & Time / Date & Time

July 15, 2021 (Thursday) 17:00-18:00

CIC Tokyo at Toranomon Hills Business Tower 15F, Minato-ku, Tokyo

■ Participation application / Participation & Application

For real participation in the above, from this site,

If you cannot attend in person and will participate online, please apply from the CIC Tokyo VCT site below.

https://calendar.time.ly/eximz1s6/event/66987426/20210715170000

■ Thursday Lecture Title / Title

New Public Relations Created by PR (Public Relations) - Policy Formation for Digital Society

/ Creating a New Public through PR (Public Relations): Policy Formation in a Digital Society

■ Host / Organizer

Organizer: ALL NIPPON RENOVATION / ALL NIPPON RENNOVATION (https://www.all-nippon.org/)

Co-organizer: Sepik / Common earth Park international Community, CePiC (https://www.cepic.earth/)

Next Ten Millennia projects (https://www.cepic.earth/nexttenmillennia-projects)

■ Content/Description

Based on the role that Public Relations* and PR (Public Relations) originally play in public policy making, including elections in democracy and capitalism, beyond the SDGs, which are universal goals for the next 100 years, We will discuss the public x creation and policy formation of a sustainable digital society for the next 10,000 years based on the wisdom of 10,000 years of Jomon history in Japan, where civilization will change in 1,000 years.

Mr. Taira Togashi, a representative director who launched All Nippon Renovation, a general incorporated association that is a PR group that leads the millennial generation, as a lecturer. Mr. Makoto Kakizaki, deputy representative of #Yokohama STARTUP, who promotes bottom-up policy formation and political DX, and Mr. Fumi Nishino, general manager of the domestic marketing department of TENGA Co., Ltd., a digital society x policy / Mr. Shigeki Mitomo, co-representative of CePiC Mentor, a general incorporated association that is promoting the next 10,000 years project, will serve as a moderator to discuss the results of discussions with leading figures in life formation as panelists. I'll put it all together in a declaration.

*Public Relations (PR, Public Relations) is a way of thinking and acting to create desirable relationships between an organization and the people (individuals, groups, and society) surrounding the organization, developed in the United States since the early 20th century. Introduced to Japan from the United States in the late 1940s after World War II, it was translated as "public relations" by the government, while the abbreviation "PR" has been used by private companies. However, since then, "PR" has come to be used almost synonymously with "propaganda," thus deviating from its original meaning. As a result, many organizations increasingly refer to the job as "public relations." In the age of the SDGs, the original meaning of PR, which is to create good relationships between organizations and society or the public, is being reconsidered, and attention is being focused on the role of PR in the world and Japan's digital society x policy formation and public x creation. ing.

/ Based on the role that public relations* and PR (Public Relations) essentially play in public x-creation in elections and policy formation in democracy and capitalism, we will discuss public x-creation and policy formation for the next 10,000 years of sustainable digital society based on the wisdom of 10,000 years of Jomon Era in Japan's history, beyond the SDGs, which are the common global goals for the next decade and century. In this session, we will discuss public x creation and policy formation for the Next Ten Millennia of sustainable digital society based on the wisdom of the Jomon period in Japanese history.

Mr. Taira Togashi, who founded All Nippon Renovation Inc. as a student and is the president of the organization, "PR Support: A PR Group Leading the Millennial Generation," will be the lecturer. Panelists include leading experts in digital society x policy formation: Mr. Makoto Kakizaki of #Yokohama STARTUP Vice President, who is promoting bottom-up policy formation and election DX. Ms Fumi Nishino, General Manager, Domestic Marketing Department, Marketing Division, TENGA Corporation. Mr. Shigeki Mitomo, Co-Chairman of CePiC Mentor, a general incorporated association that is promoting the Next Ten Millennia project, will moderate the discussion. Mr. Shigeki Mitomo, Co-Chairman of CePiC Mentor, will moderate the discussion, and the results will be compiled into a declaration by the project.

*Public Relations (PR, Public Relations) is a way of thinking and acting to create a desirable relationship between an organization and the people (individuals, groups, society) that surround the organization, developed in the United States since the early 20th century. It was introduced to Japan from the US in the late 1940s after World War II, and was translated as "public relations" by the government, while the abbreviation "PR" was used by private companies. mean almost the same thing as "publicity" and has drifted away from its original meaning. In the age of the SDGs, PR's original meaning of "building a good relationship between an organization and society or the public" is being reconsidered, and its role in policy formation and public x creation in the digital society x in the world and Japan is attracting attention.

■ Lecturer / Guest Speaker

Taira Togashi (Representative Director of All Nippon Renovation)

/ Yasuyoshi Togashi (President of All Nippon Renovation)

Taira Togashi

Representative director of All Nippon Renovation. Editor-in-chief of the Sotobo Keizai Shimbun. Director of Gorin Bunko Foundation. Director of the NGO Nogezaka Glocal and first representative director of the Japan Youth Council.

A pioneer in the world of youth and politics. At the age of 12, he established World Peace Japan, an international volunteer network club for middle and high school students with 1,300 members. For the first time in history, an active student appeared on NHK's "Sunday Debate". Featured in NHK metropolitan area special, TBS news feature, etc. Other studio appearances include NHK "Asaichi" and BS Fuji "Prime News". He is the author of "Bokura no Kibo, Seiji no Real", which was published together with Diet members of the Liberal Democratic Party, Komeito, Ishin Party, Osaka Ishin no Kai, and the Japanese Communist Party. In the 2016 House of Councilors election, he was the proponent of Komeito's key policies, "Minister of Youth Affairs, establishment of departments to replace this," and "Promotion of the Youth Assembly." Director of Gorin Bunko Foundation. Director of the NGO Nogezaka Glocal and first representative director of the Japan Youth Council. At All Nippon Renovation, he is in charge of planning and policy planning.https://www.all-nippon.org/about 

/ Yasuyoshi Togashi (Representative Director of All Nippon Renovation. He is also the editor-in-chief of Sotobo Keizai Shimbun. A pioneer in the world of youth and politics.)

A pioneer in the world of youth and politics, he started World Peace Japan, an international volunteer network club for junior and senior high school students with 1,300 members, when he was 12 years old. She was the first active student to appear on NHK's " Sunday Debate," and has been featured in NHK's Metropolitan Area Special and TBS News Special. Other studio appearances include NHK's "Asaichi" and BS Fuji's "Prime News". He is the author of Bokura no Kibou, Seiji no Real (Bokura no Kibou , Political Reality), published with Diet members from the Liberal Democratic Party, New Komeito, Restoration Party, Osaka Restoration Association, and Communist Party. He is also a director of the general incorporated foundation Gorin Bunko, a director of the NGO Nogesaka Glocal, and the first representative director of the Japan Youth Council. He is in charge of the direction of planning and policy making for All Nippon Renovation.https://www.all-nippon.org/about 

■ Lecturer / Guest Speaker

Makoto Kakizaki (Deputy Representative of #Yokohama STARTUP. Manager of Digital Strategy Planning Office, Sansan Co., Ltd. Manager of CDO Club Japan Secretariat)

/ Makoto Kakizaki (#Yokohama STARTUP Vice President. General Manager, Digital Strategy Office, Sansan Co. (General Manager, CDO Club Japan Secretariat)

Mitsuru Kakizaki

#Yokohama STARTUP Deputy Director Sansan Co., Ltd. Digital Strategy Management Office Manager

General Incorporated Association CDO Club Japan Secretariat Manager

In 2000, when he was a student at Keio University, he participated in the start-up as a co-founding member.In 2003, he started his own business as a manager and expanded into Shenyang, China. In 2006, joined Price Waterhouse Coopers (formerly Bearing Point), a foreign-affiliated consulting firm. Widely engaged in research and planning of global management strategies and group management systems, system and security audits of financial institutions, support for strengthening internal controls, support for IR and integrated reporting. Joined Sansan in 2013 and assumed his current position in June 2016. Since 2018, he has also participated in the CDO Club Japan, a general incorporated association, and is working on research and support for digital transformation in Japan and globally.

/ Mitsuru Kakizaki (#Yokohama STARTUP Vice President, General Manager, Digital Strategy Office, Sansan Co. General Manager, CDO Club Japan Secretariat )

Mr. Kakizaki joined PricewaterhouseCoopers (formerly Belling Point), a foreign consulting firm, in 2006. In 2006, he joined PricewaterhouseCoopers (formerly Belling Point), a foreign consulting firm, where he was involved in a wide range of projects, including research and planning of global management strategies and group management systems, system and security audits for financial institutions, support for strengthening internal controls, and support for investor relations and integrated reporting.

Fumi Nishino (Manager, Domestic Marketing Department, Marketing Division, TENGA Co., Ltd.)

/ Fumi Nishino, General Manager, Domestic Marketing Department, Marketing Division, TENGA Corporation

Fumi Nishino

General Manager, Domestic Marketing Department, Marketing Headquarters, TENGA Co., Ltd.

Born in Tokyo. Joined TENGA Co., Ltd. in February 2017 after working at a recruitment agency and a publishing company. Responsible for publicity and PR work for the brands developed by the TENGA Group, and has been General Manager of TENGA Domestic Marketing Department since March 2021.

<Work history>

2012-2013 Intelligence Co., Ltd.

(currently PERSOL CAREER)

Responsible for the sales position of the recruitment service.

2013-2017 Chikuma Shobo Co., Ltd.

Part-time job for about 3 years in the textbook editorial department when I was a student. After joining the company as a full-time employee, he was in charge of formulating advertising plans, managing the progress of creatives, and copywriting promotional materials as a member of the advertising department. Since 2016, he has also been in charge of the sales section, and is engaged in bookstore sales and product development for new book labels.

2017-Present TENGA Co., Ltd.

As a PR manager for TENGA's brands ``TENGA'', ``iroha'' and ``TENGA Healthcare'', he is engaged in building media relations and drafting and managing promotion plans. In addition, information will be disseminated as "TENGA PR".

Through activities that consider "sex" from the perspectives of culture, medicine, and sociology, we will strive to realize the company's vision of "transforming sex into something that everyone can enjoy."

After working as a public relations team manager and a domestic communication group manager, he currently oversees domestic PR operations as the general manager of the domestic marketing department.

<Media Appearance>

TV Tokyo "Talking Old Man and Angry Woman"

TV Asahi "Superman Girl and Zuke Woman"

Nippon Television "Midnight Health Room"

NHK "News Sibu 5 o'clock"

Amazon Prime "Kiko Kikaku" etc.

/ Fumi Nishino, General Manager, Domestic Marketing Department, Marketing Division, TENGA Corporation

Born in Tokyo, Japan. After working for a recruiting company and a publishing company, he joined Tenga Corporation in February 2017, where he was in charge of public relations and PR for the Tenga Group's brands, and became General Manager of Tenga's Domestic Marketing Department in March 2021.

＜Work Experience＞

2012-2013 Intelligence Co.

(Currently: Parsol Career)

Responsible for sales of recruiting services.

2013-2017 Chikuma Shobo Co.

Worked part-time in the textbook editorial department for about three years as a student. After joining the company as a full-time employee, she worked as a member of the Advertising Department, where she was in charge of advertising planning, creative progress management 2016 saw her take on a dual role in the Sales Department, where she was responsible for bookstore sales and product development for the new book label.

2017-present TENGA Inc.

As a PR manager for TENGA's brands TENGA, iroha and TENGA Healthcare, I am engaged in building media relations and planning and managing promotional plans. She also disseminates information as a "TENGA publicist.

Through activities that consider "sex" from the perspectives of culture, medicine and sociology, she strives to realize the company's vision of "changing sex into something that everyone can enjoy, as it should be."

After working as a public relations team manager and a domestic communication group manager, she is now in charge of domestic PR operations as a manager of the domestic marketing department.

<Media Appearance>

TV Tokyo "Chattering Old Man and Angry Woman"

TV Asahi "Chojin joshi to zuke joshi

Nippon Television Network Corporation "Mayonaka no Heiroshitsu

NHK "News Shibu 5 Toki

Amazon Prime "Kikokikaku", etc.

■ Moderator

Shigeki Mitomo (CePiC Mentor Co-Representative)

/ Shigeki MITOMO (Co-representative, Mentors for the Common earth Park international Community (CePiC))

Shigeki Mitomo

General Incorporated Association CePiC Mentor Co-Representative

Born in Nagoya, Owari. Father of three daughters and two sons. Cornell University MBA/Bachelor of Economics. After working at the Ministry of Finance/Finance in the Budget, Tax, Finance and International Affairs Bureau, the Embassy in Rome, Italy, and the secretary of the Prime Minister's Office, he was seconded to Chatham House in the UK, the Ministry of the Environment at G7, and the Financial Services Agency at G20. Co-creation of "Common earth Park" and "SDGs Innovation" with JC, Chamber of Commerce, etc. As a senior researcher at the NRI Dream Up the Future Center for public-private exchange, Japan-China joint research, new coronavirus trinity shock recovery strategy study group (https://www.nri.com/jp/service/souhatsu/resilient) led. As an expert member of the Resilience Japan Promotion Council, collaborate to realize the proposal. Asia Pacific Center for Japan-Engineering International Exchange (CIIE.asia), Global Park International Community (CePiC), Mother Earth with Geo Voice (MEGV), SDGs Innovation HUB (SIH), Next 10,000 Years Club (NTMC), etc. Invented and founded, and continues to the present as a public creator (apprentice). His main publications are "From Chatham House to the World" (Kinzai) and "The Essence of SDGs: Pursuit of Sustainability by Entrepreneurs and Finance" (Chuokeizai-sha).

/ Shigeki MITOMO (Co-representative, Mentors for the Common earth Park international Community (CePiC))

Born in Nagoya, Owari. Father of three daughters and two sons. Bachelor's degree in Economics from University of Tokyo and MBA 1999 from Cornell University. After working for the Ministry of Finance, he was transferred to Chatham House in the UK, the Ministry of the Environment during the G7, and the Financial Services Agency during the G20. As a chief researcher at the NRI Center for Strategic Management & Innovation, he led the Japan-China joint research and the study group on the trinity shock revival strategy for the new coronavirus (https://www.nri.com/jp/service/souhatsu/resilient). He is also an expert member of the Resilient Japan Promotion Council, working to realize its recommendations. He has created and founded the Center for International Exchange of Japanese and British Knowledge in the Asia Pacific (CIIE.asia), the Common earth Park international Community (CePiC), Mother Earth with Geo Voice (MEGV), the SDGs Innovation HUB (SIH), and the Next Ten Millennia Club (NTMC). He is the founder of MEGV (Mother Earth with Geo Voice), SIH (SDGs Innovation HUB projects) NTM (Next Ten Millennia projects), and NTMC (Next Ten Thousand Years Club). He is the author of "From Chatham House to the World" (Kinzai) and "The Essence of SDGs: Pursuit of Sustainability by Entrepreneurs and Finance" (Chuokeizai-sha).

over / end